Hair Shampoo Frequent Use – Gentle Shampoo for Daily Washes

What you need to know about the product

If you wash your hair almost every day, a shampoo that's too harsh can dry out your scalp and hair. Crest Hair Frequent Use Shampoo is designed specifically for daily or very frequent cleansing: it cleanses well but remains gentle , leaving hair light and a comfortable scalp.

It's designed to remove sweat, pollution, and styling residue while respecting the hair fiber. The CREST catalog describes it as a shampoo that gently cleanses and hydrates, for soft, silky hair. It contains wheat proteins that help protect and create a natural barrier. The formula contains naturally derived surfactants obtained from renewable sources.

Texture and feel

Fluid texture, easy to apply; soft (not excessive) foam and quick rinsing. Fresh and clean "everyday" fragrance; in the catalog: citrus with notes of lavender and musk.

How to use it in 10 seconds

Apply a small amount to wet hair, gently massage the scalp with your fingertips, and rinse thoroughly. Repeat if necessary (sports, heavy styling).

How long does it last / when is it noticed?

The result is immediately noticeable: clean, light hair. With frequent use, the goal is to maintain a truly clean feeling without drying out or leaving hair feeling dry and matted over time.

Who is it suitable for?

For those who wash their hair daily or almost daily, for those who play sports, and for those who can't tolerate overly degreasing shampoos but want effective cleansing. Suitable for normal to slightly dry hair; also excellent in the barbershop and at home.

What results are obtained?

Softer, more manageable hair, cleaner and lighter, with a more comfortable skin even after repeated washing.

Why choose it

Because it combines daily cleansing and gentleness: gentle surfactants and light conditioners help cleanse without excessively depleting the hydrolipidic film, keeping hair soft and easy to comb.

Key points (summary)

• Gentle shampoo for frequent/daily washing
• Removes sweat, smog and styling residues without attacking
• Soft and light hair, more comfortable skin
• With wheat proteins and natural surfactants (catalogue)
• Fresh "daily" fragrance; citrus with lavender and musk (catalogue)

MAIN BENEFITS

• Daily or very frequent cleansing without being aggressive
• Removes sweat, pollution and styling residue
• Clean, soft and light hair
• Respects the scalp even with daily use
• Delicate formula with “anti-stress from frequent washing” protection (catalogue)

HOW TO USE

1. Wet your hair and scalp thoroughly.
2. Apply a small amount of shampoo.
3. Gently massage the skin with your fingertips.
4. Rinse thoroughly.
5. Repeat if necessary (sweat or heavy styling). Also suitable for daily use.