Anti-Yellow Hair Shampoo – Neutralizing Shampoo for Yellow Highlights

What you need to know about the product

Crest Hair Anti-Yellow Shampoo is a purple-pigmented shampoo designed to neutralize yellow and orange tones that can appear on blonde, bleached, gray, or white hair. When color tends to "warm up" due to oxidation, frequent washing, smog, sun, or heat, this shampoo helps restore the tone to a cooler, cleaner, and brighter look.

In addition to its corrective effect on highlights, it gently cleanses and helps keep hair softer and more well-groomed: the catalogue also indicates the presence of wheat proteins (repairing/barrier action) and citric acid (support for pH balancing).

Texture and feel

Fluid shampoo with purple pigmentation, a creamy lather and easy rinsing. A fresh, clean scent with a professional finish.

How to use it in 10 seconds

Apply to wet hair and massage evenly. Leave on for 2–5 minutes , depending on the intensity of the yellow, and rinse thoroughly. Use 1–2 times a week , alternating with a gentle shampoo.

How long does it last / when is it noticed?

The neutralizing effect is visible right from the wash and helps maintain a cooler tone between technical services. The ideal frequency is 1–2 times a week, adjusting the processing time (2–5 minutes) based on the result.

Who is it suitable for?

For blonde hair (natural or colored), bleached /highlights/balayage and for gray, salt and pepper or white hair that tends to yellow, especially on the lengths and ends.

What results are obtained?

More controlled yellow/orange highlights and a visually cooler, cleaner, and brighter color. Hair looks more well-groomed and tidier.

Why choose it

Because it's a targeted and simple solution for keeping blondes, grays, and whites “cleaner” over time: it neutralizes unwanted warm tones without changing the nature of the color, and it can be easily integrated into your weekly routine.

Key points (summary)

• Anti-yellow shampoo with purple pigments
• Neutralizes yellow/orange reflections
• Ideal for blondes, bleached, gray and white hair
• Adjustable application time 2–5 minutes , use 1–2 times a week
• Fresh scent and professional finish

MAIN BENEFITS

• Counteracts yellowing caused by oxidation, frequent washing, smog, sun and heat
• Keeps the shade cooler and “cleaner” on blondes/greys/whites
• Enhances bleached hair by highlighting highlights
• It cleanses gently and helps leave hair looking better.
• Bright and tidy result, without complicated routines

HOW TO USE

1. Wet your hair well.
2. (Optional) Wear disposable gloves: the pigments may lightly color your hands.
3. Apply a small amount and massage evenly.
4. Leave on for 2–5 minutes .
5. Rinse thoroughly.
6. Use 1–2 times a week alternating with a gentle/frequent use shampoo.