Purify Lotion – Purifying Lotion for Oily and Impure Skin

What you need to know about the product

Crest Purify Lotion is a purifying leave-in lotion designed for those with scalps that become shiny quickly or are prone to blemishes and light dandruff. It acts as a specific post-shampoo treatment: it helps rebalance sebum production , improve the feeling of "dirty scalp" and provide deep and long-lasting freshness.

It's ideal for use with a purifying/anti-dandruff shampoo: when used in combination, it enhances the cleansing action and promotes cleaner, more comfortable skin. The catalog describes it as an intensive purifying serum with antiseptic/purifying action and thyme extract and orange essential oil to support its skin-purifying and strengthening action.

Texture and feel

Light, non-greasy liquid lotion: leaves skin feeling instantly refreshed and doesn't leave a heavy residue if used correctly.

How to use it in 10 seconds

After shampooing and on towel-dried hair, apply directly to the scalp, section by section, then massage with your fingertips for a few minutes. Do not rinse.

How long does it last / when is it noticed?

The sensation of freshness and cleanliness is immediately noticeable. Treatment: 3 times a week for 2–3 months ; maintenance: 2 times a week (catalogue instructions).

Who is it suitable for?

• Oily or impure skin that becomes shiny quickly
• Light dandruff or non-pathological flaking
• Itching/discomfort and feeling of “heavy” skin even after washing
• Barbers and salons that want to offer a professional scalp treatment

What results are obtained?

Lighter and more balanced skin, with a reduction in the sensation of excess sebum and greater comfort (less itching/discomfort). Hair looks tidier because the skin appears cleaner for longer.

Why choose it

Because it is a targeted and practical treatment: it works where it is needed (on the scalp), it is leave-in and can be easily integrated into the routine, especially when combined with a purifying/anti-dandruff shampoo.

Key points (summary)

• Leave-in purifying lotion for oily/impure skin
• Helps rebalance sebum and improve skin comfort
• Refreshing and soothing action on itching/mild discomfort
• Ideal in combination with purifying or anti-dandruff shampoo
• Use in cycles + maintenance (3x/week → 2x/week)

MAIN BENEFITS

• Helps normalize excess sebum
• Improves oily/impure skin and light dandruff
• Cooling effect and increased comfort (itching/mild discomfort)
• Leave-in treatment: practical, without processing time
• Professional support in the barbershop/salon and at home

HOW TO USE

1. Wash your hair with a purifying or anti-dandruff shampoo and pat dry the excess water.
2. Apply Purify Lotion directly to the skin, line by line, in the oiliest or most problematic areas.
3. Massage for 2–3 minutes with your fingertips.
4. Do not rinse.
5. Frequency: 2–3 times a week (cycles) or as recommended by the barber; in the catalog: 3 times a week for 2–3 months, then 2 times a week for maintenance.