{"product_id":"crest-purify-lotion-lozione-purificante-cute-grassa-impura","title":"Purify Lotion – Purifying Lotion for Oily and Impure Skin","description":"\u003ch2 data-end=\"782\" data-start=\"757\"\u003e What you need to know about the product\u003c\/h2\u003e\n\n\u003cp data-end=\"1152\" data-start=\"783\"\u003e Crest Purify Lotion is a \u003cstrong data-end=\"841\" data-start=\"809\"\u003epurifying leave-in lotion\u003c\/strong\u003e designed for those with scalps that become shiny quickly or are prone to blemishes and light dandruff. It acts as a specific post-shampoo treatment: it helps \u003cstrong data-end=\"1028\" data-start=\"989\"\u003erebalance sebum production\u003c\/strong\u003e , improve the feeling of \"dirty scalp\" and provide deep and long-lasting freshness.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp data-end=\"1564\" data-start=\"1154\"\u003eIt's ideal for use with a purifying\/anti-dandruff shampoo: when used in combination, it enhances the cleansing action and promotes cleaner, more comfortable skin. The catalog describes it as an \u003cstrong data-end=\"1376\" data-start=\"1345\"\u003eintensive purifying serum\u003c\/strong\u003e with antiseptic\/purifying action and \u003cstrong data-end=\"1438\" data-start=\"1430\"\u003ethyme\u003c\/strong\u003e extract and \u003cstrong data-end=\"1471\" data-start=\"1441\"\u003eorange essential oil\u003c\/strong\u003e to support its skin-purifying and strengthening action.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-end=\"1590\" data-start=\"1566\"\u003e Texture and feel\u003c\/h3\u003e\n\n\u003cp data-end=\"1762\" data-start=\"1591\"\u003e Light, non-greasy liquid lotion: leaves skin feeling instantly refreshed and doesn't leave a heavy residue if used correctly.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-end=\"1793\" data-start=\"1764\"\u003e How to use it in 10 seconds\u003c\/h3\u003e\n\n \u003cp data-end=\"1992\" data-start=\"1794\"\u003eAfter shampooing and on towel-dried hair, apply directly to the scalp, section by section, then massage with your fingertips for a few minutes. \u003cstrong data-end=\"1954\" data-start=\"1933\"\u003eDo not rinse.\u003c\/strong\u003e\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-end=\"2026\" data-start=\"1994\"\u003e How long does it last \/ when is it noticed?\u003c\/h3\u003e\n\n\u003cp data-end=\"2207\" data-start=\"2027\"\u003e The sensation of freshness and cleanliness is immediately noticeable. Treatment: \u003cstrong data-end=\"2139\" data-start=\"2103\"\u003e3 times a week for 2–3 months\u003c\/strong\u003e ; maintenance: \u003cstrong data-end=\"2182\" data-start=\"2159\"\u003e2 times a week\u003c\/strong\u003e (catalogue instructions).\u003c\/p\u003e\n\n\u003ch3 data-end=\"2231\" data-start=\"2209\"\u003e Who is it suitable for?\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-end=\"2283\" data-start=\"2234\"\u003e Oily or impure skin that becomes shiny quickly\u003c\/li\u003e\n\n\u003cli data-end=\"2283\" data-start=\"2234\"\u003e Light dandruff or non-pathological flaking\u003c\/li\u003e\n\n\u003cli data-end=\"2283\" data-start=\"2234\"\u003e Itching\/discomfort and feeling of “heavy” skin even after washing\u003c\/li\u003e\n\n\u003cli data-end=\"2283\" data-start=\"2234\"\u003e Barbers and salons that want to offer a professional scalp treatment \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3 data-end=\"2551\" data-start=\"2521\"\u003e What results are obtained?\u003c\/h3\u003e\n\n \u003cp data-end=\"2792\" data-start=\"2552\"\u003eLighter and more balanced skin, with a reduction in the sensation of excess sebum and greater comfort (less itching\/discomfort). Hair looks tidier because the skin appears cleaner for longer.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-end=\"2815\" data-start=\"2794\"\u003e Why choose it\u003c\/h3\u003e\n\n\u003cp data-end=\"3045\" data-start=\"2816\"\u003e Because it is a targeted and practical treatment: it works where it is needed (on the scalp), it is leave-in and can be easily integrated into the routine, especially when combined with a purifying\/anti-dandruff shampoo.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-end=\"3075\" data-start=\"3047\"\u003e \u003cstrong data-end=\"3075\" data-start=\"3047\"\u003eKey points (summary)\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-end=\"3171\" data-start=\"3078\"\u003e Leave-in purifying lotion for oily\/impure skin \u003c\/li\u003e\n\n\u003cli data-end=\"3171\" data-start=\"3078\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Helps rebalance sebum and improve skin comfort \u003c\/li\u003e\n\n\u003cli data-end=\"3171\" data-start=\"3078\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Refreshing and soothing action on itching\/mild discomfort \u003c\/li\u003e\n\n\u003cli data-end=\"3171\" data-start=\"3078\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Ideal in combination with purifying or anti-dandruff shampoo\u003c\/li\u003e\n\n\u003cli data-end=\"3171\" data-start=\"3078\"\u003e \n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003eUse in cycles + maintenance (3x\/week → 2x\/week) \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-end=\"3545\" data-start=\"3542\"\u003e\n\n\u003ch3 data-end=\"3574\" data-start=\"3547\"\u003e MAIN BENEFITS\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-end=\"3657\" data-start=\"3577\"\u003e Helps normalize excess sebum \u003c\/li\u003e\n\n\u003cli data-end=\"3657\" data-start=\"3577\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Improves oily\/impure skin and light dandruff \u003c\/li\u003e\n\n\u003cli data-end=\"3657\" data-start=\"3577\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Cooling effect and increased comfort (itching\/mild discomfort) \u003c\/li\u003e\n\n\u003cli data-end=\"3657\" data-start=\"3577\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Leave-in treatment: practical, without processing time \u003c\/li\u003e\n\n\u003cli data-end=\"3657\" data-start=\"3577\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Professional support in the barbershop\/salon and at home \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-end=\"4052\" data-start=\"4049\"\u003e\n\n\u003ch3 data-end=\"4072\" data-start=\"4054\"\u003e HOW TO USE\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli data-end=\"4199\" data-start=\"4076\"\u003e Wash your hair with a purifying or anti-dandruff shampoo and pat dry the excess water. \u003c\/li\u003e\n\n\u003cli data-end=\"4199\" data-start=\"4076\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Apply Purify Lotion directly to the skin, line by line, in the oiliest or most problematic areas. \u003c\/li\u003e\n\n\u003cli data-end=\"4199\" data-start=\"4076\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Massage for 2–3 minutes with your fingertips.\u003c\/li\u003e\n\n\u003cli data-end=\"4199\" data-start=\"4076\"\u003e \n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003cstrong data-end=\"4456\" data-start=\"4435\"\u003eDo not rinse.\u003c\/strong\u003e \n\n\u003c\/li\u003e\n\n\u003cli data-end=\"4199\" data-start=\"4076\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Frequency: 2–3 times a week (cycles) or as recommended by the barber; in the catalog: 3 times a week for 2–3 months, then 2 times a week for maintenance. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"BHN S.R.L.","offers":[{"title":"Default Title","offer_id":56001022394699,"sku":"CR204","price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7384\/5835\/files\/lozione-purify-100.png?v=1764355850","url":"https:\/\/italiancrest.it\/en\/products\/crest-purify-lotion-lozione-purificante-cute-grassa-impura","provider":"Crest","version":"1.0","type":"link"}