{"title":"Hair Shampoo – Professional Cleaning","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e Daily cleansing for clean, light, and manageable hair. Crest shampoos help remove impurities and styling residue, maintaining balance and comfort.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"crest-hair-shampoo-vitalizzante-shampoo-energizzante-uso-quotidiano","title":"Hair Vitalizing Shampoo – Energizing Shampoo for Daily Use","description":"\u003cp\u003e\u003c\/p\u003e\n\n\u003ch2 data-start=\"623\" data-end=\"648\"\u003e What you need to know about the product\u003c\/h2\u003e\n\n\u003cp data-start=\"649\" data-end=\"944\"\u003e Vitalizing Hair Shampoo is an energizing shampoo designed for those seeking a daily cleanser that's light and comfortable. It cleanses gently yet effectively, refreshing the scalp and leaving hair feeling more vibrant, with a deeply cleansed feel without the added weight.\u003c\/p\u003e\n\n \u003cp data-start=\"946\" data-end=\"1283\"\u003eIt's ideal as an everyday shampoo, especially if you wash your hair frequently or if you have normal to fine hair that tends to fall flat. The formula is designed to respect the scalp, leaving it feeling energized and clean, while light conditioning ingredients help maintain softness and manageability without weighing it down.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1285\" data-end=\"1309\"\u003e Texture and feel\u003c\/h3\u003e\n\n\u003cp data-start=\"1310\" data-end=\"1456\"\u003e Fluid shampoo, easy to apply. Soft lather and quick rinsing. Fresh, masculine, and clean scent, perfect for everyday use.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1458\" data-end=\"1487\"\u003e How to use it in 10 seconds\u003c\/h3\u003e\n\n\u003cp data-start=\"1488\" data-end=\"1647\"\u003e Apply a small amount to wet hair, massage thoroughly, especially into the scalp, and rinse thoroughly. Repeat if necessary.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1649\" data-end=\"1681\"\u003e How long does it last \/ when is it noticed?\u003c\/h3\u003e\n\n\u003cp data-start=\"1682\" data-end=\"1862\"\u003e The sensation of freshness and lightness is immediate. With regular use, it helps keep hair clean and manageable without weighing it down, ideal for daily or frequent washing.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1864\" data-end=\"1886\"\u003e Who is it suitable for?\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1889\" data-end=\"1941\"\u003e Normal or fine hair, which tends to flatten\u003c\/li\u003e\n\n \u003cli data-start=\"1889\" data-end=\"1941\"\u003eFor those who want a fresh and energizing shampoo, not heavy\u003c\/li\u003e\n\n\u003cli data-start=\"1889\" data-end=\"1941\"\u003e Men who wash their hair every day or almost every day\u003c\/li\u003e\n\n\u003cli data-start=\"1889\" data-end=\"1941\"\u003e Barber or home-care routine such as daily shampoo\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3 data-start=\"2119\" data-end=\"2149\"\u003e What results are obtained?\u003c\/h3\u003e\n\n\u003cp data-start=\"2150\" data-end=\"2304\"\u003e Clean, light, and more vital hair, with a fresher and more toned scalp. Greater sense of order and cleanliness, without a \"flat\" effect.\u003c\/p\u003e\n\n\u003ch3 data-start=\"2306\" data-end=\"2327\"\u003e Why choose it\u003c\/h3\u003e\n\n\u003cp data-start=\"2328\" data-end=\"2525\"\u003e Because it combines gentle cleansing with an energizing effect: it cleanses without attacking, refreshes the scalp and keeps hair soft and easy to comb, with a lightness ideal for everyday use.\u003c\/p\u003e\n\n\u003cp data-start=\"2527\" data-end=\"2555\"\u003e \u003cstrong data-start=\"2527\" data-end=\"2555\"\u003eKey points (summary)\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2558\" data-end=\"2615\"\u003e Vitalizing and energizing shampoo for daily use\u003c\/li\u003e\n\n\u003cli data-start=\"2558\" data-end=\"2615\"\u003e Gently cleanses hair and scalp\u003c\/li\u003e\n\n\u003cli data-start=\"2558\" data-end=\"2615\"\u003e Feeling of freshness and tone\u003c\/li\u003e\n\n\u003cli data-start=\"2558\" data-end=\"2615\"\u003e Clean, light and vital hair without weighing it down\u003c\/li\u003e\n\n\u003cli data-start=\"2558\" data-end=\"2615\"\u003e Ideal for normal or fine hair \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2800\" data-end=\"2803\"\u003e\n\n\u003ch3 data-start=\"2805\" data-end=\"2832\"\u003e MAIN BENEFITS\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2835\" data-end=\"2890\"\u003e Gentle yet effective cleansing for frequent washing\u003c\/li\u003e\n\n\u003cli data-start=\"2835\" data-end=\"2890\"\u003e Feeling of freshness and deep cleansing\u003c\/li\u003e\n\n\u003cli data-start=\"2835\" data-end=\"2890\"\u003e More toned and revitalized skin\u003c\/li\u003e\n\n \u003cli data-start=\"2835\" data-end=\"2890\"\u003eSoft and easy to comb hair without weighing it down\u003c\/li\u003e\n\n\u003cli data-start=\"2835\" data-end=\"2890\"\u003e Ideal for normal or fine hair that tends to flatten \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"3101\" data-end=\"3104\"\u003e\n\n\u003ch3 data-start=\"3106\" data-end=\"3124\"\u003e HOW TO USE\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli data-start=\"3128\" data-end=\"3169\"\u003e Wet hair and scalp thoroughly.\u003c\/li\u003e\n\n\u003cli data-start=\"3128\" data-end=\"3169\"\u003e Apply a small amount of shampoo.\u003c\/li\u003e\n\n\u003cli data-start=\"3128\" data-end=\"3169\"\u003e Massage carefully, especially on the scalp.\u003c\/li\u003e\n\n\u003cli data-start=\"3128\" data-end=\"3169\"\u003e Rinse thoroughly.\u003c\/li\u003e\n\n\u003cli data-start=\"3128\" data-end=\"3169\"\u003e If necessary, repeat the application.\u003c\/li\u003e\n\n\u003cli data-start=\"3128\" data-end=\"3169\"\u003e Can be used daily or as needed. \u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003ch1 data-start=\"263\" data-end=\"419\"\u003e\u003c\/h1\u003e","brand":"BHN S.R.L.","offers":[{"title":"1000ml","offer_id":55997239689547,"sku":"CR471","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"500ml","offer_id":55997239722315,"sku":"CR519","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7384\/5835\/files\/shampoo-vitality-1000.png?v=1764315201"},{"product_id":"crest-hair-shampoo-antiforfora-shampoo-purificante-cute-anti-forfora","title":"Anti-Dandruff Hair Shampoo – Purifying Shampoo for Scalp with Dandruff","description":"\u003ch2 data-start=\"649\" data-end=\"674\"\u003e What you need to know about the product\u003c\/h2\u003e\n\n\u003cp data-start=\"675\" data-end=\"1042\"\u003e When the scalp is dandruff-prone and itchy, it often feels like you're never really \"right\": visible flaking, discomfort, and hair that quickly loses its freshness. Anti-Dandruff Hair Shampoo is a professional shampoo designed to \u003cstrong data-start=\"929\" data-end=\"962\"\u003epurify the scalp\u003c\/strong\u003e and help \u003cstrong data-start=\"975\" data-end=\"1006\"\u003ereduce visible dandruff\u003c\/strong\u003e , improving scalp comfort.\u003c\/p\u003e\n\n\u003cp data-start=\"1044\" data-end=\"1396\"\u003e The formula is designed to offer an effective yet not overly aggressive cleansing action: it cleanses and rebalances, facilitating the elimination of flaking and counteracting the environment that promotes it. The result is cleaner skin and tidier, lighter, and fresher hair for longer, both in the barbershop\/salon and in your at-home routine.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1398\" data-end=\"1422\"\u003e Texture and feel\u003c\/h3\u003e\n\n \u003cp data-start=\"1423\" data-end=\"1592\"\u003eFluid texture, easy to apply. Soft, not too heavy foam, quick rinsing. Fresh, clean scent, leaving skin feeling lighter and purified.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1594\" data-end=\"1623\"\u003e How to use it in 10 seconds\u003c\/h3\u003e\n\n\u003cp data-start=\"1624\" data-end=\"1798\"\u003e Apply a small amount to wet scalp, massage with your fingertips, focusing on areas most prone to dandruff, leave on for a few minutes and rinse thoroughly.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1800\" data-end=\"1832\"\u003e How long does it last \/ when is it noticed?\u003c\/h3\u003e\n\n\u003cp data-start=\"1833\" data-end=\"2056\"\u003e The feeling of cleanliness and comfort may improve from the first few applications. To maintain more stable results, regular use \u003cstrong data-start=\"1979\" data-end=\"2004\"\u003e2–3 times a week\u003c\/strong\u003e is recommended, alternating with a gentle shampoo if necessary.\u003c\/p\u003e\n\n\u003ch3 data-start=\"2058\" data-end=\"2080\"\u003e Who is it suitable for?\u003c\/h3\u003e\n\n \u003cp data-start=\"2081\" data-end=\"2309\"\u003eFor scalps with \u003cstrong data-start=\"2094\" data-end=\"2111\"\u003edry dandruff\u003c\/strong\u003e or a light presence of \u003cstrong data-start=\"2134\" data-end=\"2152\"\u003eoily dandruff\u003c\/strong\u003e , for those who experience \u003cstrong data-start=\"2170\" data-end=\"2210\"\u003eitching, irritation or flaking\u003c\/strong\u003e , and for those looking for a purifying but balanced product, also suitable for continuous periodic use.\u003c\/p\u003e\n\n\u003ch3 data-start=\"2311\" data-end=\"2341\"\u003e What results are obtained?\u003c\/h3\u003e\n\n\u003cp data-start=\"2342\" data-end=\"2524\"\u003e Visible dandruff is more controlled, the scalp is purified and comfortable, and discomfort is reduced. Hair is cleaner, lighter, and fresher, with an overall more orderly appearance.\u003c\/p\u003e\n\n\u003ch3 data-start=\"2526\" data-end=\"2547\"\u003e Why choose it\u003c\/h3\u003e\n\n\u003cp data-start=\"2548\" data-end=\"2767\"\u003e Because it combines \u003cstrong data-start=\"2562\" data-end=\"2598\"\u003eanti-dandruff and purifying action\u003c\/strong\u003e with a cleansing formula designed to respect the scalp: it is a professional solution, easy to integrate, useful both for targeted treatment and maintenance.\u003c\/p\u003e\n\n\u003cp data-start=\"2769\" data-end=\"2797\"\u003e \u003cstrong data-start=\"2769\" data-end=\"2797\"\u003eKey points (summary)\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2800\" data-end=\"2849\"\u003e Professional and purifying anti-dandruff shampoo\u003c\/li\u003e\n\n \u003cli data-start=\"2800\" data-end=\"2849\"\u003eHelps reduce visible dandruff and itching\u003c\/li\u003e\n\n\u003cli data-start=\"2800\" data-end=\"2849\"\u003e Rebalancing action on the skin, without excessive aggression\u003c\/li\u003e\n\n\u003cli data-start=\"2800\" data-end=\"2849\"\u003e Clean, light and fresh hair for longer\u003c\/li\u003e\n\n\u003cli data-start=\"2800\" data-end=\"2849\"\u003e Recommended use 2–3 times a week, alternating with gentle shampoo \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"3091\" data-end=\"3094\"\u003e\n\n\u003ch3 data-start=\"3096\" data-end=\"3123\"\u003e 4️⃣ MAIN BENEFITS\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"3126\" data-end=\"3167\"\u003e Helps visibly reduce dandruff\u003c\/li\u003e\n\n\u003cli data-start=\"3126\" data-end=\"3167\"\u003e Purifies and cleanses the scalp\u003c\/li\u003e\n\n\u003cli data-start=\"3126\" data-end=\"3167\"\u003e Reduces itching and skin discomfort\u003c\/li\u003e\n\n\u003cli data-start=\"3126\" data-end=\"3167\"\u003e Leaves hair tidier, lighter and fresher\u003c\/li\u003e\n\n\u003cli data-start=\"3126\" data-end=\"3167\"\u003e Suitable for both salon\/barber and home routines \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"3363\" data-end=\"3366\"\u003e\n\n\u003ch3 data-start=\"3368\" data-end=\"3386\"\u003e 5️⃣ HOW TO USE\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli data-start=\"3390\" data-end=\"3420\"\u003e Wet hair and scalp thoroughly.\u003c\/li\u003e\n\n\u003cli data-start=\"3390\" data-end=\"3420\"\u003e Apply a small amount of shampoo to the scalp and massage with your fingertips.\u003c\/li\u003e\n\n\u003cli data-start=\"3390\" data-end=\"3420\"\u003e Insist on the areas most prone to dandruff.\u003c\/li\u003e\n\n\u003cli data-start=\"3390\" data-end=\"3420\"\u003e Leave it to act for a few minutes.\u003c\/li\u003e\n\n\u003cli data-start=\"3390\" data-end=\"3420\"\u003e Rinse thoroughly.\u003c\/li\u003e\n\n\u003cli data-start=\"3390\" data-end=\"3420\"\u003e Use 2–3 times a week; alternate with gentle shampoo if necessary.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"BHN S.R.L.","offers":[{"title":"1 Liter","offer_id":55997255287115,"sku":"CR464","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"500ml","offer_id":55997255319883,"sku":"CR533","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7384\/5835\/files\/shampoo-antiforfora-1000.png?v=1764315658"},{"product_id":"crest-hair-shampoo-purificante-shampoo-detossinante-cute-grassa","title":"Purifying Hair Shampoo – Detoxifying Shampoo for Oily Scalp","description":"\u003ch2 data-start=\"659\" data-end=\"684\"\u003e What you need to know about the product\u003c\/h2\u003e\n\n\u003cp data-start=\"685\" data-end=\"1061\"\u003e When the scalp is oily or impure, hair can quickly lose volume and become \"dirty,\" leaving it feeling heavy after just 1–2 days. Purifying Hair Shampoo is designed for this scenario: it's a professional shampoo that thoroughly cleanses, helps remove excess sebum, impurities, and product residue, and leaves hair and scalp feeling lighter and more manageable for longer.\u003c\/p\u003e\n\n\u003cp data-start=\"1063\" data-end=\"1410\"\u003e The formula is designed for targeted cleansing of the scalp: it helps normalize sebum secretion and deeply purify, making it ideal even when styling frequently and the scalp tends to \"burden.\" The result is a cleaner base, which improves the performance of subsequent products and the sensation of freshness.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1412\" data-end=\"1436\"\u003e Texture and feel\u003c\/h3\u003e\n\n \u003cp data-start=\"1437\" data-end=\"1580\"\u003eFluid texture, easy to spread; rich foam yet easy to rinse. Deeply cleansed and freshly light on the skin.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1582\" data-end=\"1611\"\u003e How to use it in 10 seconds\u003c\/h3\u003e\n\n\u003cp data-start=\"1612\" data-end=\"1798\"\u003e Apply primarily to the scalp: massage with your fingertips (hairline, nape of the neck, forehead), leave on for 1–2 minutes, and rinse thoroughly. Repeat if necessary.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1800\" data-end=\"1832\"\u003e How long does it last \/ when is it noticed?\u003c\/h3\u003e\n\n\u003cp data-start=\"1833\" data-end=\"2052\"\u003e The sensation of cleanliness and lightness is immediate. With regular use, it helps maintain a more balanced scalp and reduce the perception of greasy hair \"too soon,\" especially if you frequently use waxes, pomades, and sprays.\u003c\/p\u003e\n\n\u003ch3 data-start=\"2054\" data-end=\"2076\"\u003e Who is it suitable for?\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2079\" data-end=\"2122\"\u003e Oily or impure skin, with excess sebum\u003c\/li\u003e\n\n\u003cli data-start=\"2079\" data-end=\"2122\"\u003e Hair that becomes greasy quickly and loses volume\u003c\/li\u003e\n\n\u003cli data-start=\"2079\" data-end=\"2122\"\u003e Those who frequently use styling products and want to eliminate build-up\u003c\/li\u003e\n\n\u003cli data-start=\"2079\" data-end=\"2122\"\u003e Barber or home-care routine oriented towards deep cleaning\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3 data-start=\"2311\" data-end=\"2341\"\u003e What results are obtained?\u003c\/h3\u003e\n\n\u003cp data-start=\"2342\" data-end=\"2468\"\u003e Cleaner and lighter skin, hair visibly tidier and fresher for longer, with a less greasy and heavy sensation.\u003c\/p\u003e\n\n\u003ch3 data-start=\"2470\" data-end=\"2491\"\u003e Why choose it\u003c\/h3\u003e\n\n \u003cp data-start=\"2492\" data-end=\"2703\"\u003eBecause it targets the root cause (sebum and impurities) and integrates well into a modern routine: deep but controlled cleansing, ideal when styling is frequent and the scalp tends to become shiny quickly.\u003c\/p\u003e\n\n\u003cp data-start=\"2705\" data-end=\"2733\"\u003e \u003cstrong data-start=\"2705\" data-end=\"2733\"\u003eKey points (summary)\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2736\" data-end=\"2782\"\u003e Purifying shampoo for oily or impure scalp\u003c\/li\u003e\n\n\u003cli data-start=\"2736\" data-end=\"2782\"\u003e Removes sebum, impurities and styling residues\u003c\/li\u003e\n\n\u003cli data-start=\"2736\" data-end=\"2782\"\u003e Feeling of fresh and light skin for longer\u003c\/li\u003e\n\n\u003cli data-start=\"2736\" data-end=\"2782\"\u003e Ideal if you often use waxes\/ointments\/sprays\u003c\/li\u003e\n\n\u003cli data-start=\"2736\" data-end=\"2782\"\u003e Recommended use 2–3 times a week, alternating with gentle shampoo \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"3001\" data-end=\"3004\"\u003e\n\n\u003ch3 data-start=\"3006\" data-end=\"3033\"\u003e MAIN BENEFITS\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"3036\" data-end=\"3079\"\u003e Deep cleansing on oily\/impure skin\u003c\/li\u003e\n\n\u003cli data-start=\"3036\" data-end=\"3079\"\u003e Helps remove excess sebum and impurities\u003c\/li\u003e\n\n\u003cli data-start=\"3036\" data-end=\"3079\"\u003e Reduces the feeling of greasy hair “after a short while”\u003c\/li\u003e\n\n\u003cli data-start=\"3036\" data-end=\"3079\"\u003e Removes residues of waxes, ointments and sprays\u003c\/li\u003e\n\n\u003cli data-start=\"3036\" data-end=\"3079\"\u003e Fresher skin and tidier hair over time \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"3280\" data-end=\"3283\"\u003e\n\n\u003ch3 data-start=\"3285\" data-end=\"3303\"\u003e HOW TO USE\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli data-start=\"3307\" data-end=\"3355\"\u003e Wet your hair and scalp thoroughly.\u003c\/li\u003e\n\n\u003cli data-start=\"3307\" data-end=\"3355\"\u003e Apply a small amount to the skin.\u003c\/li\u003e\n\n\u003cli data-start=\"3307\" data-end=\"3355\"\u003e Massage with your fingertips, especially on the hairline, nape of the neck and forehead.\u003c\/li\u003e\n\n\u003cli data-start=\"3307\" data-end=\"3355\"\u003e Leave to act for 1–2 minutes.\u003c\/li\u003e\n\n\u003cli data-start=\"3307\" data-end=\"3355\"\u003e Rinse thoroughly.\u003c\/li\u003e\n\n \u003cli data-start=\"3307\" data-end=\"3355\"\u003eFrequency: 2–3 times a week or as needed; alternate with a gentler shampoo if using it long-term. \u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003chr data-start=\"3650\" data-end=\"3653\"\u003e","brand":"BHN S.R.L.","offers":[{"title":"1 L","offer_id":56000969245003,"sku":"CR488","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"500ml","offer_id":56000969277771,"sku":"CR540","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7384\/5835\/files\/shampoo-purificante-1000.png?v=1764354627"},{"product_id":"crest-hair-shampoo-uso-frequente-shampoo-capelli-delicato-lavaggi-quotidiani","title":"Hair Shampoo Frequent Use – Gentle Shampoo for Daily Washes","description":"\u003ch2 data-start=\"792\" data-end=\"817\"\u003e What you need to know about the product\u003c\/h2\u003e\n\n\u003cp data-start=\"818\" data-end=\"1151\"\u003e If you wash your hair almost every day, a shampoo that's too harsh can dry out your scalp and hair. Crest Hair Frequent Use Shampoo is designed specifically for daily or very frequent cleansing: \u003cstrong data-start=\"1020\" data-end=\"1054\"\u003eit cleanses well but remains gentle\u003c\/strong\u003e , leaving hair light and a comfortable scalp.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp data-start=\"1153\" data-end=\"1576\"\u003eIt's designed to remove \u003cstrong data-start=\"1178\" data-end=\"1223\"\u003esweat, pollution, and styling residue\u003c\/strong\u003e while respecting the hair fiber. The CREST catalog describes it as a shampoo that gently cleanses and hydrates, for soft, silky hair. It contains \u003cstrong data-start=\"1379\" data-end=\"1401\"\u003ewheat proteins\u003c\/strong\u003e that help protect and create a natural barrier. The formula contains \u003cstrong data-start=\"1471\" data-end=\"1507\"\u003enaturally derived surfactants\u003c\/strong\u003e obtained from renewable sources.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-start=\"1578\" data-end=\"1602\"\u003e Texture and feel\u003c\/h3\u003e\n\n\u003cp data-start=\"1603\" data-end=\"1836\"\u003e Fluid texture, easy to apply; soft (not excessive) foam and quick rinsing. Fresh and clean \"everyday\" fragrance; in the catalog: citrus with notes of lavender and musk.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-start=\"1838\" data-end=\"1867\"\u003e How to use it in 10 seconds\u003c\/h3\u003e\n\n \u003cp data-start=\"1868\" data-end=\"2074\"\u003eApply a small amount to wet hair, gently massage the scalp with your fingertips, and rinse thoroughly. Repeat if necessary (sports, heavy styling).\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-start=\"2076\" data-end=\"2108\"\u003e How long does it last \/ when is it noticed?\u003c\/h3\u003e\n\n\u003cp data-start=\"2109\" data-end=\"2322\"\u003e The result is immediately noticeable: clean, light hair. With frequent use, the goal is to maintain a truly clean feeling \u003cstrong data-start=\"2239\" data-end=\"2273\"\u003ewithout drying out or leaving hair feeling dry and matted\u003c\/strong\u003e over time.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-start=\"2324\" data-end=\"2346\"\u003e Who is it suitable for?\u003c\/h3\u003e\n\n\u003cp data-start=\"2347\" data-end=\"2610\"\u003e For those who wash their hair daily or almost daily, for those who play sports, and for those who can't tolerate overly degreasing shampoos but want effective cleansing. Suitable for normal to slightly dry hair; also excellent in the barbershop and at home.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-start=\"2612\" data-end=\"2642\"\u003e What results are obtained?\u003c\/h3\u003e\n\n\u003cp data-start=\"2643\" data-end=\"2794\"\u003e Softer, more manageable hair, cleaner and lighter, with a more comfortable skin even after repeated washing.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-start=\"2796\" data-end=\"2817\"\u003e Why choose it\u003c\/h3\u003e\n\n \u003cp data-start=\"2818\" data-end=\"3070\"\u003eBecause it combines daily cleansing and gentleness: gentle surfactants and light conditioners help cleanse without excessively depleting the hydrolipidic film, keeping hair soft and easy to comb.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-start=\"3072\" data-end=\"3100\"\u003e \u003cstrong data-start=\"3072\" data-end=\"3100\"\u003eKey points (summary)\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"3103\" data-end=\"3194\"\u003e Gentle shampoo for frequent\/daily washing \u003c\/li\u003e\n\n\u003cli data-start=\"3103\" data-end=\"3194\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e Removes sweat, smog and styling residues without attacking \u003c\/li\u003e\n\n\u003cli data-start=\"3103\" data-end=\"3194\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e Soft and light hair, more comfortable skin \u003c\/li\u003e\n\n\u003cli data-start=\"3103\" data-end=\"3194\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e With wheat proteins and natural surfactants (catalogue)\u003c\/li\u003e\n\n\u003cli data-start=\"3103\" data-end=\"3194\"\u003e Fresh \"daily\" fragrance; citrus with lavender and musk (catalogue) \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"3580\" data-end=\"3583\"\u003e\n\n\u003ch3 data-start=\"3585\" data-end=\"3612\"\u003e MAIN BENEFITS\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"3615\" data-end=\"3715\"\u003e Daily or very frequent cleansing without being aggressive \u003c\/li\u003e\n\n\u003cli data-start=\"3615\" data-end=\"3715\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e Removes sweat, pollution and styling residue\u003c\/li\u003e\n\n\u003cli data-start=\"3615\" data-end=\"3715\"\u003e \n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003eClean, soft and light hair \u003c\/li\u003e\n\n\u003cli data-start=\"3615\" data-end=\"3715\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e Respects the scalp even with daily use \u003c\/li\u003e\n\n\u003cli data-start=\"3615\" data-end=\"3715\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e Delicate formula with “anti-stress from frequent washing” protection (catalogue) \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"4069\" data-end=\"4072\"\u003e\n\n\u003ch3 data-start=\"4074\" data-end=\"4092\"\u003e HOW TO USE\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli data-start=\"4096\" data-end=\"4175\"\u003e Wet your hair and scalp thoroughly. \u003c\/li\u003e\n\n\u003cli data-start=\"4096\" data-end=\"4175\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e Apply a small amount of shampoo. \u003c\/li\u003e\n\n\u003cli data-start=\"4096\" data-end=\"4175\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e Gently massage the skin with your fingertips. \u003c\/li\u003e\n\n\u003cli data-start=\"4096\" data-end=\"4175\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e Rinse thoroughly. \u003c\/li\u003e\n\n\u003cli data-start=\"4096\" data-end=\"4175\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e Repeat if necessary (sweat or heavy styling). Also suitable for daily use.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"BHN S.R.L.","offers":[{"title":"500ml","offer_id":56001127055691,"sku":"CR526","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7384\/5835\/files\/shampoo_uso_frequente-500.png?v=1764358031"},{"product_id":"crest-hair-shampoo-antigiallo-shampoo-neutralizzante-riflessi-gialli","title":"Anti-Yellow Hair Shampoo – Neutralizing Shampoo for Yellow Highlights","description":"\u003ch2 data-end=\"797\" data-start=\"772\"\u003e What you need to know about the product\u003c\/h2\u003e\n\n \u003cp data-end=\"1218\" data-start=\"798\"\u003eCrest Hair Anti-Yellow Shampoo is a \u003cstrong data-end=\"862\" data-start=\"834\"\u003epurple-pigmented shampoo\u003c\/strong\u003e designed to \u003cstrong data-end=\"919\" data-start=\"876\"\u003eneutralize yellow and orange tones\u003c\/strong\u003e that can appear on blonde, bleached, gray, or white hair. When color tends to \"warm up\" due to oxidation, frequent washing, smog, sun, or heat, this shampoo helps restore the tone to a \u003cstrong data-end=\"1179\" data-start=\"1146\"\u003ecooler, cleaner, and brighter\u003c\/strong\u003e look.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-end=\"1503\" data-start=\"1220\"\u003e In addition to its corrective effect on highlights, it gently cleanses and helps keep hair softer and more well-groomed: the catalogue also indicates the presence of \u003cstrong data-end=\"1416\" data-start=\"1394\"\u003ewheat proteins\u003c\/strong\u003e (repairing\/barrier action) and \u003cstrong data-end=\"1466\" data-start=\"1449\"\u003ecitric acid\u003c\/strong\u003e (support for pH balancing).\u003c\/p\u003e\n\n\u003ch3 data-end=\"1529\" data-start=\"1505\"\u003e Texture and feel\u003c\/h3\u003e\n\n \u003cp data-end=\"1704\" data-start=\"1530\"\u003eFluid shampoo with purple pigmentation, a creamy lather and easy rinsing. A fresh, clean scent with a professional finish.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-end=\"1735\" data-start=\"1706\"\u003e How to use it in 10 seconds\u003c\/h3\u003e\n\n\u003cp data-end=\"1992\" data-start=\"1736\"\u003e Apply to wet hair and massage evenly. Leave on for \u003cstrong data-end=\"1823\" data-start=\"1809\"\u003e2–5 minutes\u003c\/strong\u003e , depending on the intensity of the yellow, and rinse thoroughly. Use \u003cstrong data-end=\"1916\" data-start=\"1891\"\u003e1–2 times a week\u003c\/strong\u003e , alternating with a gentle shampoo.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-end=\"2026\" data-start=\"1994\"\u003e How long does it last \/ when is it noticed?\u003c\/h3\u003e\n\n\u003cp data-end=\"2299\" data-start=\"2027\"\u003e The neutralizing effect is visible right from the wash and helps maintain a cooler tone between technical services. The ideal frequency is 1–2 times a week, adjusting the processing time (2–5 minutes) based on the result.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-end=\"2323\" data-start=\"2301\"\u003e Who is it suitable for?\u003c\/h3\u003e\n\n \u003cp data-end=\"2545\" data-start=\"2324\"\u003eFor \u003cstrong data-end=\"2346\" data-start=\"2336\"\u003eblonde\u003c\/strong\u003e hair (natural or colored), \u003cstrong data-end=\"2384\" data-start=\"2370\"\u003ebleached\u003c\/strong\u003e \/highlights\/balayage and for \u003cstrong data-end=\"2447\" data-start=\"2415\"\u003egray, salt and pepper or white\u003c\/strong\u003e hair that tends to yellow, especially on the lengths and ends.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-end=\"2577\" data-start=\"2547\"\u003e What results are obtained?\u003c\/h3\u003e\n\n\u003cp data-end=\"2760\" data-start=\"2578\"\u003e More controlled yellow\/orange highlights and a visually \u003cstrong data-end=\"2677\" data-start=\"2644\"\u003ecooler, cleaner, and brighter\u003c\/strong\u003e color. Hair looks more well-groomed and tidier.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-end=\"2783\" data-start=\"2762\"\u003e Why choose it\u003c\/h3\u003e\n\n\u003cp data-end=\"3052\" data-start=\"2784\"\u003e Because it's a targeted and simple solution for keeping blondes, grays, and whites “cleaner” over time: it neutralizes unwanted warm tones without changing the nature of the color, and it can be easily integrated into your weekly routine.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-end=\"3082\" data-start=\"3054\"\u003e \u003cstrong data-end=\"3082\" data-start=\"3054\"\u003eKey points (summary)\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli data-end=\"3168\" data-start=\"3085\"\u003eAnti-yellow shampoo with \u003cstrong data-end=\"3126\" data-start=\"3108\"\u003epurple pigments\u003c\/strong\u003e \n\n\u003c\/li\u003e\n\n\u003cli data-end=\"3168\" data-start=\"3085\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Neutralizes \u003cstrong data-end=\"3212\" data-start=\"3192\"\u003eyellow\/orange\u003c\/strong\u003e reflections \n\n\u003c\/li\u003e\n\n\u003cli data-end=\"3168\" data-start=\"3085\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Ideal for blondes, bleached, gray and white hair \u003c\/li\u003e\n\n\u003cli data-end=\"3168\" data-start=\"3085\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Adjustable application time \u003cstrong data-end=\"3378\" data-start=\"3364\"\u003e2–5 minutes\u003c\/strong\u003e , use \u003cstrong data-end=\"3409\" data-start=\"3384\"\u003e1–2 times a week\u003c\/strong\u003e \n\n\u003c\/li\u003e\n\n\u003cli data-end=\"3168\" data-start=\"3085\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Fresh scent and professional finish \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-end=\"3541\" data-start=\"3538\"\u003e\n\n\u003ch3 data-end=\"3570\" data-start=\"3543\"\u003e MAIN BENEFITS\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-end=\"3695\" data-start=\"3573\"\u003e Counteracts yellowing caused by oxidation, frequent washing, smog, sun and heat \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\u003cli data-end=\"3695\" data-start=\"3573\"\u003e Keeps the shade cooler and “cleaner” on blondes\/greys\/whites \u003c\/li\u003e\n\n\u003cli data-end=\"3695\" data-start=\"3573\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Enhances bleached hair by highlighting highlights\u003c\/li\u003e\n\n \u003cli data-end=\"3695\" data-start=\"3573\"\u003eIt cleanses gently and helps leave hair looking better.\u003c\/li\u003e\n\n\u003cli data-end=\"3695\" data-start=\"3573\"\u003e Bright and tidy result, without complicated routines \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-end=\"4055\" data-start=\"4052\"\u003e\n\n\u003ch3 data-end=\"4075\" data-start=\"4057\"\u003e HOW TO USE\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli data-end=\"4142\" data-start=\"4079\"\u003e Wet your hair well. \u003c\/li\u003e\n\n\u003cli data-end=\"4142\" data-start=\"4079\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e (Optional) Wear disposable gloves: the pigments may lightly color your hands. \u003c\/li\u003e\n\n\u003cli data-end=\"4142\" data-start=\"4079\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Apply a small amount and massage evenly. \u003c\/li\u003e\n\n\u003cli data-end=\"4142\" data-start=\"4079\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Leave on for \u003cstrong data-end=\"4409\" data-start=\"4395\"\u003e2–5 minutes\u003c\/strong\u003e . \u003c\/li\u003e\n\n\u003cli data-end=\"4142\" data-start=\"4079\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Rinse thoroughly. \u003c\/li\u003e\n\n\u003cli data-end=\"4142\" data-start=\"4079\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Use \u003cstrong data-end=\"4561\" data-start=\"4536\"\u003e1–2 times a week\u003c\/strong\u003e alternating with a gentle\/frequent use shampoo.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"BHN S.R.L.","offers":[{"title":"1 Liter","offer_id":56001135706443,"sku":"CR355","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"500ml","offer_id":56001135739211,"sku":"CR348","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7384\/5835\/files\/shampoo-antigiallo-1000.png?v=1764358268"}],"url":"https:\/\/italiancrest.it\/en\/collections\/shampoo-capelli.oembed","provider":"Crest","version":"1.0","type":"link"}