{"title":"Prodotti in evidenza","description":null,"products":[{"product_id":"crest-beard-shampoo-shampoo-barba-detergente-delicato-uomo","title":"Beard Shampoo – Gentle Cleansing Beard Shampoo for Men","description":"\u003ch2 data-start=\"626\" data-end=\"651\"\u003e What you need to know about the product\u003c\/h2\u003e\n\n \u003cp data-start=\"652\" data-end=\"1013\"\u003eBeard Shampoo is a beard shampoo specifically formulated for men: it cleanses effectively yet gently, removing impurities, excess sebum, odors, and product residue (oil, conditioner, wax) without stressing the hair or skin underneath. It's the first step to a well-groomed beard: proper cleansing improves softness, combability, and the performance of subsequent treatments.\u003c\/p\u003e\n\n\u003cp data-start=\"1015\" data-end=\"1381\"\u003e Unlike a hair shampoo or facial cleanser, a beard product is designed to respect an often more sensitive area: it helps prevent dryness, itching, and that \"stubble\" feeling that can appear after overly aggressive washing. Used consistently, it keeps the beard cleaner, lighter, and more well-groomed, with a professional appearance.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1383\" data-end=\"1405\"\u003e Who is it suitable for? \u003c\/h3\u003e\n\n\u003cul data-start=\"1406\" data-end=\"1627\"\u003e\n\n\u003cli data-start=\"1406\" data-end=\"1436\"\u003e\n\n\u003cp data-start=\"1408\" data-end=\"1436\"\u003e Short, medium or long beard \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1437\" data-end=\"1490\"\u003e\n\n\u003cp data-start=\"1439\" data-end=\"1490\"\u003e Those who frequently use oils, balms, waxes or beard styling products \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1491\" data-end=\"1553\"\u003e\n\n\u003cp data-start=\"1493\" data-end=\"1553\"\u003e Sensitive or dry\/itchy skin under the beard \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1554\" data-end=\"1627\"\u003e\n\n\u003cp data-start=\"1556\" data-end=\"1627\"\u003e Who wants a clean and fragrant beard for longer, without weighing it down\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3 data-start=\"1629\" data-end=\"1659\"\u003e What results are obtained?\u003c\/h3\u003e\n\n \u003cp data-start=\"1660\" data-end=\"1835\"\u003eA cleaner, lighter beard, with softer, easier-to-comb hair. Reduced odor and residue, and more comfortable skin under the beard, less prone to dryness and itching.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1837\" data-end=\"1858\"\u003e Why choose it\u003c\/h3\u003e\n\n\u003cp data-start=\"1859\" data-end=\"2091\"\u003e Because it's a dedicated cleanser: it cleanses without attacking, maintains the correct balance, and perfectly prepares the application of oil or conditioner, improving its performance. It's the basic product that makes your entire beard routine more effective.\u003c\/p\u003e\n\n\u003ch3 data-start=\"2093\" data-end=\"2112\"\u003e Sensory notes\u003c\/h3\u003e\n\n\u003cp data-start=\"2113\" data-end=\"2237\"\u003e Soft, controlled foam, easy rinsing. A clean, barber-like feel with a fresh, subtle masculine scent.\u003c\/p\u003e\n\n\u003cp data-start=\"2239\" data-end=\"2267\"\u003e \u003cstrong data-start=\"2239\" data-end=\"2267\"\u003eKey points (summary)\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2270\" data-end=\"2305\"\u003e Gentle cleansing beard shampoo\u003c\/li\u003e\n\n\u003cli data-start=\"2270\" data-end=\"2305\"\u003e Removes impurities, odors and product residues\u003c\/li\u003e\n\n\u003cli data-start=\"2270\" data-end=\"2305\"\u003e Helps reduce dryness and itching under the beard\u003c\/li\u003e\n\n\u003cli data-start=\"2270\" data-end=\"2305\"\u003e Softer and more combable beard, better oil\/conditioner yield\u003c\/li\u003e\n\n\u003cli data-start=\"2270\" data-end=\"2305\"\u003e Ideal for regular, even frequent use \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2521\" data-end=\"2524\"\u003e\n\n\u003ch3 data-start=\"2526\" data-end=\"2553\"\u003e MAIN BENEFITS\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2556\" data-end=\"2595\"\u003e Cleanses thoroughly without drying the coat\u003c\/li\u003e\n\n\u003cli data-start=\"2556\" data-end=\"2595\"\u003e Removes odors and oil\/conditioner\/wax residues\u003c\/li\u003e\n\n \u003cli data-start=\"2556\" data-end=\"2595\"\u003eHelps keep the skin under your beard more comfortable\u003c\/li\u003e\n\n\u003cli data-start=\"2556\" data-end=\"2595\"\u003e Reduces dryness and itching from aggressive washing\u003c\/li\u003e\n\n\u003cli data-start=\"2556\" data-end=\"2595\"\u003e Improves softness and combability\u003c\/li\u003e\n\n\u003cli data-start=\"2556\" data-end=\"2595\"\u003e Prepares the beard for subsequent treatments (oil or balm) \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2863\" data-end=\"2866\"\u003e\n\n\u003ch3 data-start=\"2868\" data-end=\"2886\"\u003e HOW TO USE\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli data-start=\"2890\" data-end=\"2947\"\u003e Moisten your beard and skin under your beard with warm water.\u003c\/li\u003e\n\n\u003cli data-start=\"2890\" data-end=\"2947\"\u003e Apply a small amount of shampoo and massage until thoroughly cleansed.\u003c\/li\u003e\n\n\u003cli data-start=\"2890\" data-end=\"2947\"\u003e Focus on the base of the hair (skin area) to remove residue and sebum.\u003c\/li\u003e\n\n\u003cli data-start=\"2890\" data-end=\"2947\"\u003e Rinse thoroughly.\u003c\/li\u003e\n\n\u003cli data-start=\"2890\" data-end=\"2947\"\u003e Dab and finish with beard oil or balm.\u003cbr data-start=\"3176\" data-end=\"3179\"\u003e Frequency: 3–4 times a week or as needed; if you use a lot of products, even more often.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"BHN S.R.L.","offers":[{"title":"Default Title","offer_id":55968735428939,"sku":"CR252","price":11.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7384\/5835\/files\/Shampoo-barba-200.png?v=1763993320"},{"product_id":"crest-after-shave-cream-no-alcohol-dopobarba-ultra-lenitivo-pelli-sensibili","title":"Alcohol-Free Aftershave Cream – Ultra-Soothing for Sensitive Skin","description":"\u003ch2 data-start=\"639\" data-end=\"664\"\u003e What you need to know about the product\u003c\/h2\u003e\n\n \u003cp data-start=\"665\" data-end=\"1051\"\u003eAfter shaving, sensitive skin can react with redness, stinging, and burning, especially if you use a blade frequently or have a thick beard. After Shave Cream No Alcohol is a cream aftershave designed for this: an \u003cstrong data-start=\"887\" data-end=\"902\"\u003ealcohol-free\u003c\/strong\u003e formula, designed to offer \u003cstrong data-start=\"935\" data-end=\"953\"\u003eultra-soothing\u003c\/strong\u003e action and immediate comfort, without the \"aggressive\" sensation typical of some traditional aftershaves.\u003c\/p\u003e\n\n\u003cp data-start=\"1053\" data-end=\"1278\"\u003e The texture is soft yet light: it absorbs quickly and leaves skin hydrated and protected, with a clean, even finish. It's ideal for everyday use, especially for stressed or easily reactive skin.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1280\" data-end=\"1304\"\u003e Texture and feel\u003c\/h3\u003e\n\n\u003cp data-start=\"1305\" data-end=\"1440\"\u003e A delicate, light, non-greasy cream. Skin feels calm and comfortable, quickly absorbed, and has a clean, tingling-free finish.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1442\" data-end=\"1471\"\u003e How to use it in 10 seconds\u003c\/h3\u003e\n\n \u003cp data-start=\"1472\" data-end=\"1620\"\u003eAfter shaving, rinse your face and pat dry. Apply a small amount to your face and neck and massage gently until completely absorbed.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1622\" data-end=\"1654\"\u003e How long does it last \/ when is it noticed?\u003c\/h3\u003e\n\n\u003cp data-start=\"1655\" data-end=\"1810\"\u003e Relief is noticeable immediately after application. With consistent use, it helps keep skin more comfortable and less reactive between shaves.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1812\" data-end=\"1834\"\u003e Who is it suitable for?\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1837\" data-end=\"1887\"\u003e Sensitive, reactive or easily reddened skin\u003c\/li\u003e\n\n\u003cli data-start=\"1837\" data-end=\"1887\"\u003e Those who experience burning\/tingling after shaving\u003c\/li\u003e\n\n\u003cli data-start=\"1837\" data-end=\"1887\"\u003e Someone who shaves often or has a tough beard\u003c\/li\u003e\n\n\u003cli data-start=\"1837\" data-end=\"1887\"\u003e Those who prefer a more gentle, alcohol-free aftershave\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3 data-start=\"2036\" data-end=\"2066\"\u003e What results are obtained?\u003c\/h3\u003e\n\n\u003cp data-start=\"2067\" data-end=\"2214\"\u003e Skin feels soothed and hydrated, with redness and post-shave irritation more controlled. A feeling of protection and comfort, with a clean and tidy finish.\u003c\/p\u003e\n\n\u003ch3 data-start=\"2216\" data-end=\"2237\"\u003e Why choose it\u003c\/h3\u003e\n\n\u003cp data-start=\"2238\" data-end=\"2418\"\u003e Why it's a targeted solution for sensitive skin: the alcohol-free formula reduces post-shave reactivity, effectively soothes and leaves skin soft, without burning.\u003c\/p\u003e\n\n\u003cp data-start=\"2420\" data-end=\"2448\"\u003e \u003cstrong data-start=\"2420\" data-end=\"2448\"\u003eKey points (summary)\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli data-start=\"2451\" data-end=\"2487\"\u003e\n\u003cstrong data-start=\"2470\" data-end=\"2485\"\u003eAlcohol-free\u003c\/strong\u003e aftershave cream\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"2451\" data-end=\"2487\"\u003e Ultra soothing, ideal for sensitive and reactive skin\u003c\/li\u003e\n\n\u003cli data-start=\"2451\" data-end=\"2487\"\u003e Reduces redness, burning and stinging after shaving\u003c\/li\u003e\n\n\u003cli data-start=\"2451\" data-end=\"2487\"\u003e Hydrates and leaves skin soft and protected\u003c\/li\u003e\n\n\u003cli data-start=\"2451\" data-end=\"2487\"\u003e Quick absorption, clean and non-greasy finish \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2700\" data-end=\"2703\"\u003e\n\n\u003ch3 data-start=\"2705\" data-end=\"2732\"\u003e 4️⃣ MAIN BENEFITS\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2735\" data-end=\"2787\"\u003e Immediate comfort on sensitive skin after shaving\u003c\/li\u003e\n\n\u003cli data-start=\"2735\" data-end=\"2787\"\u003e Reduces redness, burning and stinging\u003c\/li\u003e\n\n\u003cli data-start=\"2735\" data-end=\"2787\"\u003e Alcohol-free formula: more delicate and well-tolerated\u003c\/li\u003e\n\n\u003cli data-start=\"2735\" data-end=\"2787\"\u003e Hydrates and improves the feeling of protection\u003c\/li\u003e\n\n\u003cli data-start=\"2735\" data-end=\"2787\"\u003e Clean, non-sticky and non-greasy finish \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2985\" data-end=\"2988\"\u003e\n\n\u003ch3 data-start=\"2990\" data-end=\"3008\"\u003e 5️⃣ HOW TO USE\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli data-start=\"3012\" data-end=\"3070\"\u003e After shaving, rinse with cool water and pat dry.\u003c\/li\u003e\n\n\u003cli data-start=\"3012\" data-end=\"3070\"\u003e Apply a small amount to face and neck.\u003c\/li\u003e\n\n\u003cli data-start=\"3012\" data-end=\"3070\"\u003e Massage gently until completely absorbed.\u003c\/li\u003e\n\n\u003cli data-start=\"3012\" data-end=\"3070\"\u003e Use after every shave, even daily. \u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003ch1\u003e\n\n\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\n\n\u003c\/h1\u003e","brand":"BHN S.R.L.","offers":[{"title":"Default Title","offer_id":55997208723787,"sku":"CR198","price":17.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7384\/5835\/files\/after-shave-cream-200.png?v=1764314484"},{"product_id":"crest-hair-shampoo-antiforfora-shampoo-purificante-cute-anti-forfora","title":"Anti-Dandruff Hair Shampoo – Purifying Shampoo for Scalp with Dandruff","description":"\u003ch2 data-start=\"649\" data-end=\"674\"\u003e What you need to know about the product\u003c\/h2\u003e\n\n\u003cp data-start=\"675\" data-end=\"1042\"\u003e When the scalp is dandruff-prone and itchy, it often feels like you're never really \"right\": visible flaking, discomfort, and hair that quickly loses its freshness. Anti-Dandruff Hair Shampoo is a professional shampoo designed to \u003cstrong data-start=\"929\" data-end=\"962\"\u003epurify the scalp\u003c\/strong\u003e and help \u003cstrong data-start=\"975\" data-end=\"1006\"\u003ereduce visible dandruff\u003c\/strong\u003e , improving scalp comfort.\u003c\/p\u003e\n\n\u003cp data-start=\"1044\" data-end=\"1396\"\u003e The formula is designed to offer an effective yet not overly aggressive cleansing action: it cleanses and rebalances, facilitating the elimination of flaking and counteracting the environment that promotes it. The result is cleaner skin and tidier, lighter, and fresher hair for longer, both in the barbershop\/salon and in your at-home routine.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1398\" data-end=\"1422\"\u003e Texture and feel\u003c\/h3\u003e\n\n \u003cp data-start=\"1423\" data-end=\"1592\"\u003eFluid texture, easy to apply. Soft, not too heavy foam, quick rinsing. Fresh, clean scent, leaving skin feeling lighter and purified.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1594\" data-end=\"1623\"\u003e How to use it in 10 seconds\u003c\/h3\u003e\n\n\u003cp data-start=\"1624\" data-end=\"1798\"\u003e Apply a small amount to wet scalp, massage with your fingertips, focusing on areas most prone to dandruff, leave on for a few minutes and rinse thoroughly.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1800\" data-end=\"1832\"\u003e How long does it last \/ when is it noticed?\u003c\/h3\u003e\n\n\u003cp data-start=\"1833\" data-end=\"2056\"\u003e The feeling of cleanliness and comfort may improve from the first few applications. To maintain more stable results, regular use \u003cstrong data-start=\"1979\" data-end=\"2004\"\u003e2–3 times a week\u003c\/strong\u003e is recommended, alternating with a gentle shampoo if necessary.\u003c\/p\u003e\n\n\u003ch3 data-start=\"2058\" data-end=\"2080\"\u003e Who is it suitable for?\u003c\/h3\u003e\n\n \u003cp data-start=\"2081\" data-end=\"2309\"\u003eFor scalps with \u003cstrong data-start=\"2094\" data-end=\"2111\"\u003edry dandruff\u003c\/strong\u003e or a light presence of \u003cstrong data-start=\"2134\" data-end=\"2152\"\u003eoily dandruff\u003c\/strong\u003e , for those who experience \u003cstrong data-start=\"2170\" data-end=\"2210\"\u003eitching, irritation or flaking\u003c\/strong\u003e , and for those looking for a purifying but balanced product, also suitable for continuous periodic use.\u003c\/p\u003e\n\n\u003ch3 data-start=\"2311\" data-end=\"2341\"\u003e What results are obtained?\u003c\/h3\u003e\n\n\u003cp data-start=\"2342\" data-end=\"2524\"\u003e Visible dandruff is more controlled, the scalp is purified and comfortable, and discomfort is reduced. Hair is cleaner, lighter, and fresher, with an overall more orderly appearance.\u003c\/p\u003e\n\n\u003ch3 data-start=\"2526\" data-end=\"2547\"\u003e Why choose it\u003c\/h3\u003e\n\n\u003cp data-start=\"2548\" data-end=\"2767\"\u003e Because it combines \u003cstrong data-start=\"2562\" data-end=\"2598\"\u003eanti-dandruff and purifying action\u003c\/strong\u003e with a cleansing formula designed to respect the scalp: it is a professional solution, easy to integrate, useful both for targeted treatment and maintenance.\u003c\/p\u003e\n\n\u003cp data-start=\"2769\" data-end=\"2797\"\u003e \u003cstrong data-start=\"2769\" data-end=\"2797\"\u003eKey points (summary)\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2800\" data-end=\"2849\"\u003e Professional and purifying anti-dandruff shampoo\u003c\/li\u003e\n\n \u003cli data-start=\"2800\" data-end=\"2849\"\u003eHelps reduce visible dandruff and itching\u003c\/li\u003e\n\n\u003cli data-start=\"2800\" data-end=\"2849\"\u003e Rebalancing action on the skin, without excessive aggression\u003c\/li\u003e\n\n\u003cli data-start=\"2800\" data-end=\"2849\"\u003e Clean, light and fresh hair for longer\u003c\/li\u003e\n\n\u003cli data-start=\"2800\" data-end=\"2849\"\u003e Recommended use 2–3 times a week, alternating with gentle shampoo \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"3091\" data-end=\"3094\"\u003e\n\n\u003ch3 data-start=\"3096\" data-end=\"3123\"\u003e 4️⃣ MAIN BENEFITS\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"3126\" data-end=\"3167\"\u003e Helps visibly reduce dandruff\u003c\/li\u003e\n\n\u003cli data-start=\"3126\" data-end=\"3167\"\u003e Purifies and cleanses the scalp\u003c\/li\u003e\n\n\u003cli data-start=\"3126\" data-end=\"3167\"\u003e Reduces itching and skin discomfort\u003c\/li\u003e\n\n\u003cli data-start=\"3126\" data-end=\"3167\"\u003e Leaves hair tidier, lighter and fresher\u003c\/li\u003e\n\n\u003cli data-start=\"3126\" data-end=\"3167\"\u003e Suitable for both salon\/barber and home routines \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"3363\" data-end=\"3366\"\u003e\n\n\u003ch3 data-start=\"3368\" data-end=\"3386\"\u003e 5️⃣ HOW TO USE\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli data-start=\"3390\" data-end=\"3420\"\u003e Wet hair and scalp thoroughly.\u003c\/li\u003e\n\n\u003cli data-start=\"3390\" data-end=\"3420\"\u003e Apply a small amount of shampoo to the scalp and massage with your fingertips.\u003c\/li\u003e\n\n\u003cli data-start=\"3390\" data-end=\"3420\"\u003e Insist on the areas most prone to dandruff.\u003c\/li\u003e\n\n\u003cli data-start=\"3390\" data-end=\"3420\"\u003e Leave it to act for a few minutes.\u003c\/li\u003e\n\n\u003cli data-start=\"3390\" data-end=\"3420\"\u003e Rinse thoroughly.\u003c\/li\u003e\n\n\u003cli data-start=\"3390\" data-end=\"3420\"\u003e Use 2–3 times a week; alternate with gentle shampoo if necessary.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"BHN S.R.L.","offers":[{"title":"1 Liter","offer_id":55997255287115,"sku":"CR464","price":29.0,"currency_code":"EUR","in_stock":true},{"title":"500ml","offer_id":55997255319883,"sku":"CR533","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7384\/5835\/files\/shampoo-antiforfora-1000.png?v=1764315658"},{"product_id":"crest-hair-shampoo-uso-frequente-shampoo-capelli-delicato-lavaggi-quotidiani","title":"Hair Shampoo Frequent Use – Gentle Shampoo for Daily Washes","description":"\u003ch2 data-start=\"792\" data-end=\"817\"\u003e What you need to know about the product\u003c\/h2\u003e\n\n\u003cp data-start=\"818\" data-end=\"1151\"\u003e If you wash your hair almost every day, a shampoo that's too harsh can dry out your scalp and hair. Crest Hair Frequent Use Shampoo is designed specifically for daily or very frequent cleansing: \u003cstrong data-start=\"1020\" data-end=\"1054\"\u003eit cleanses well but remains gentle\u003c\/strong\u003e , leaving hair light and a comfortable scalp.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp data-start=\"1153\" data-end=\"1576\"\u003eIt's designed to remove \u003cstrong data-start=\"1178\" data-end=\"1223\"\u003esweat, pollution, and styling residue\u003c\/strong\u003e while respecting the hair fiber. The CREST catalog describes it as a shampoo that gently cleanses and hydrates, for soft, silky hair. It contains \u003cstrong data-start=\"1379\" data-end=\"1401\"\u003ewheat proteins\u003c\/strong\u003e that help protect and create a natural barrier. The formula contains \u003cstrong data-start=\"1471\" data-end=\"1507\"\u003enaturally derived surfactants\u003c\/strong\u003e obtained from renewable sources.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-start=\"1578\" data-end=\"1602\"\u003e Texture and feel\u003c\/h3\u003e\n\n\u003cp data-start=\"1603\" data-end=\"1836\"\u003e Fluid texture, easy to apply; soft (not excessive) foam and quick rinsing. Fresh and clean \"everyday\" fragrance; in the catalog: citrus with notes of lavender and musk.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-start=\"1838\" data-end=\"1867\"\u003e How to use it in 10 seconds\u003c\/h3\u003e\n\n \u003cp data-start=\"1868\" data-end=\"2074\"\u003eApply a small amount to wet hair, gently massage the scalp with your fingertips, and rinse thoroughly. Repeat if necessary (sports, heavy styling).\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-start=\"2076\" data-end=\"2108\"\u003e How long does it last \/ when is it noticed?\u003c\/h3\u003e\n\n\u003cp data-start=\"2109\" data-end=\"2322\"\u003e The result is immediately noticeable: clean, light hair. With frequent use, the goal is to maintain a truly clean feeling \u003cstrong data-start=\"2239\" data-end=\"2273\"\u003ewithout drying out or leaving hair feeling dry and matted\u003c\/strong\u003e over time.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-start=\"2324\" data-end=\"2346\"\u003e Who is it suitable for?\u003c\/h3\u003e\n\n\u003cp data-start=\"2347\" data-end=\"2610\"\u003e For those who wash their hair daily or almost daily, for those who play sports, and for those who can't tolerate overly degreasing shampoos but want effective cleansing. Suitable for normal to slightly dry hair; also excellent in the barbershop and at home.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-start=\"2612\" data-end=\"2642\"\u003e What results are obtained?\u003c\/h3\u003e\n\n\u003cp data-start=\"2643\" data-end=\"2794\"\u003e Softer, more manageable hair, cleaner and lighter, with a more comfortable skin even after repeated washing.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-start=\"2796\" data-end=\"2817\"\u003e Why choose it\u003c\/h3\u003e\n\n \u003cp data-start=\"2818\" data-end=\"3070\"\u003eBecause it combines daily cleansing and gentleness: gentle surfactants and light conditioners help cleanse without excessively depleting the hydrolipidic film, keeping hair soft and easy to comb.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-start=\"3072\" data-end=\"3100\"\u003e \u003cstrong data-start=\"3072\" data-end=\"3100\"\u003eKey points (summary)\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"3103\" data-end=\"3194\"\u003e Gentle shampoo for frequent\/daily washing \u003c\/li\u003e\n\n\u003cli data-start=\"3103\" data-end=\"3194\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e Removes sweat, smog and styling residues without attacking \u003c\/li\u003e\n\n\u003cli data-start=\"3103\" data-end=\"3194\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e Soft and light hair, more comfortable skin \u003c\/li\u003e\n\n\u003cli data-start=\"3103\" data-end=\"3194\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e With wheat proteins and natural surfactants (catalogue)\u003c\/li\u003e\n\n\u003cli data-start=\"3103\" data-end=\"3194\"\u003e Fresh \"daily\" fragrance; citrus with lavender and musk (catalogue) \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"3580\" data-end=\"3583\"\u003e\n\n\u003ch3 data-start=\"3585\" data-end=\"3612\"\u003e MAIN BENEFITS\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"3615\" data-end=\"3715\"\u003e Daily or very frequent cleansing without being aggressive \u003c\/li\u003e\n\n\u003cli data-start=\"3615\" data-end=\"3715\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e Removes sweat, pollution and styling residue\u003c\/li\u003e\n\n\u003cli data-start=\"3615\" data-end=\"3715\"\u003e \n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003eClean, soft and light hair \u003c\/li\u003e\n\n\u003cli data-start=\"3615\" data-end=\"3715\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e Respects the scalp even with daily use \u003c\/li\u003e\n\n\u003cli data-start=\"3615\" data-end=\"3715\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e Delicate formula with “anti-stress from frequent washing” protection (catalogue) \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"4069\" data-end=\"4072\"\u003e\n\n\u003ch3 data-start=\"4074\" data-end=\"4092\"\u003e HOW TO USE\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli data-start=\"4096\" data-end=\"4175\"\u003e Wet your hair and scalp thoroughly. \u003c\/li\u003e\n\n\u003cli data-start=\"4096\" data-end=\"4175\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e Apply a small amount of shampoo. \u003c\/li\u003e\n\n\u003cli data-start=\"4096\" data-end=\"4175\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e Gently massage the skin with your fingertips. \u003c\/li\u003e\n\n\u003cli data-start=\"4096\" data-end=\"4175\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e Rinse thoroughly. \u003c\/li\u003e\n\n\u003cli data-start=\"4096\" data-end=\"4175\"\u003e\n\n\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e Repeat if necessary (sweat or heavy styling). Also suitable for daily use.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"BHN S.R.L.","offers":[{"title":"500ml","offer_id":56001127055691,"sku":"CR526","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7384\/5835\/files\/shampoo_uso_frequente-500.png?v=1764358031"}],"url":"https:\/\/italiancrest.it\/en\/collections\/prodotti-in-evidenza.oembed","provider":"Crest","version":"1.0","type":"link"}