{"title":"Hair Lotions – Wellness and Vitality","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e Lotions designed to support your daily routine and improve the appearance of hair with a simple gesture. Crest lotions help maintain comfort, order, and vitality, without weighing it down.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"crest-vitality-lotion-lozione-vitalizzante-cute-capelli-indeboliti","title":"Vitality Lotion – Vitalizing Lotion for Weakened Scalp and Hair","description":"\u003ch2 data-start=\"649\" data-end=\"674\"\u003e What you need to know about the product\u003c\/h2\u003e\n\n\u003cp data-start=\"675\" data-end=\"950\"\u003e Vitality Lotion is a revitalizing lotion designed for those who want a more targeted routine for \u003cstrong data-start=\"766\" data-end=\"783\"\u003ethe scalp and roots\u003c\/strong\u003e . It tones and refreshes the scalp and helps improve the appearance of \u003cstrong data-start=\"867\" data-end=\"898\"\u003efine, tired, or thinning\u003c\/strong\u003e hair, for a feeling of greater strength and freshness.\u003c\/p\u003e\n\n\u003cp data-start=\"952\" data-end=\"1285\"\u003e It's ideal as a finishing touch after a specific shampoo (vitalizing\/anti-hair loss or other targeted treatment): it's applied directly to the scalp, works where needed, and doesn't require rinsing. With regular use, it helps keep the scalp more responsive and comfortable, and the hair looking neater at the root.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1287\" data-end=\"1311\"\u003e Texture and feel\u003c\/h3\u003e\n\n\u003cp data-start=\"1312\" data-end=\"1417\"\u003e A light, non-greasy liquid lotion. Leaves skin feeling fresh and lightly toned, without a heavy residue.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1419\" data-end=\"1448\"\u003e How to use it in 10 seconds\u003c\/h3\u003e\n\n \u003cp data-start=\"1449\" data-end=\"1631\"\u003eAfter shampooing, pat dry the excess water, apply to the scalp, section by section (especially in the most problematic areas), and massage with your fingertips for a few minutes. Do not rinse.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1633\" data-end=\"1665\"\u003e How long does it last \/ when is it noticed?\u003c\/h3\u003e\n\n\u003cp data-start=\"1666\" data-end=\"1836\"\u003e The sensation of freshness is immediate. For more lasting results, continuous use is recommended: daily or 2–3 times a week, depending on your needs.\u003c\/p\u003e\n\n\u003ch3 data-start=\"1838\" data-end=\"1860\"\u003e Who is it suitable for?\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1863\" data-end=\"1903\"\u003e Weakened, thin or thinning hair\u003c\/li\u003e\n\n\u003cli data-start=\"1863\" data-end=\"1903\"\u003e Dull, lackluster or stressed skin\u003c\/li\u003e\n\n\u003cli data-start=\"1863\" data-end=\"1903\"\u003e Men who want a professional treatment that is easy to use at home\u003c\/li\u003e\n\n\u003cli data-start=\"1863\" data-end=\"1903\"\u003e Routine in combination with a revitalizing\/anti-hair loss shampoo\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3 data-start=\"2087\" data-end=\"2117\"\u003e What results are obtained?\u003c\/h3\u003e\n\n\u003cp data-start=\"2118\" data-end=\"2240\"\u003e More toned and fresh skin and hair that appears more vital and structured at the base, with a practical and not burdensome routine.\u003c\/p\u003e\n\n\u003ch3 data-start=\"2242\" data-end=\"2263\"\u003e Why choose it\u003c\/h3\u003e\n\n\u003cp data-start=\"2264\" data-end=\"2453\"\u003e Because it's a targeted treatment that's easy to integrate: it works on the scalp, isn't greasy, doesn't weigh down, and is perfect for completing a routine for fine or thinning hair.\u003c\/p\u003e\n\n \u003cp data-start=\"2455\" data-end=\"2483\"\u003e\u003cstrong data-start=\"2455\" data-end=\"2483\"\u003eKey points (summary)\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2486\" data-end=\"2547\"\u003e Vitalizing leave-in lotion for weakened scalp and hair\u003c\/li\u003e\n\n\u003cli data-start=\"2486\" data-end=\"2547\"\u003e Tones and refreshes the scalp\u003c\/li\u003e\n\n\u003cli data-start=\"2486\" data-end=\"2547\"\u003e Supports the appearance of thinning or fine hair\u003c\/li\u003e\n\n\u003cli data-start=\"2486\" data-end=\"2547\"\u003e Light texture: non-greasy and non-heavy\u003c\/li\u003e\n\n\u003cli data-start=\"2486\" data-end=\"2547\"\u003e Ideal in combination with revitalizing\/anti-hair loss shampoo \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"2749\" data-end=\"2752\"\u003e\n\n\u003ch3 data-start=\"2754\" data-end=\"2781\"\u003e MAIN BENEFITS\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"2784\" data-end=\"2814\"\u003e Tones and refreshes the skin\u003c\/li\u003e\n\n\u003cli data-start=\"2784\" data-end=\"2814\"\u003e Supports the appearance of thin, tired or thinning hair\u003c\/li\u003e\n\n\u003cli data-start=\"2784\" data-end=\"2814\"\u003e Targeted treatment on skin and roots\u003c\/li\u003e\n\n\u003cli data-start=\"2784\" data-end=\"2814\"\u003e Light, non-greasy texture\u003c\/li\u003e\n\n\u003cli data-start=\"2784\" data-end=\"2814\"\u003e Simple routine: apply and leave on (no rinsing) \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"3012\" data-end=\"3015\"\u003e\n\n\u003ch3 data-start=\"3017\" data-end=\"3035\"\u003e HOW TO USE\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli data-start=\"3039\" data-end=\"3084\"\u003e After shampooing, pat dry excess water\u003c\/li\u003e\n\n\u003cli data-start=\"3039\" data-end=\"3084\"\u003e Apply the lotion directly to the skin, line by line.\u003c\/li\u003e\n\n\u003cli data-start=\"3039\" data-end=\"3084\"\u003e Focus on the thinnest or most critical areas.\u003c\/li\u003e\n\n\u003cli data-start=\"3039\" data-end=\"3084\"\u003e Massage with your fingertips for a few minutes.\u003c\/li\u003e\n\n\u003cli data-start=\"3039\" data-end=\"3084\"\u003e Do not rinse.\u003c\/li\u003e\n\n\u003cli data-start=\"3039\" data-end=\"3084\"\u003e Use consistently: daily or 2–3 times a week.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"BHN S.R.L.","offers":[{"title":"Default Title","offer_id":55999528239435,"sku":"CR211","price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7384\/5835\/files\/lozione-vitality-100.png?v=1764343840"},{"product_id":"crest-purify-lotion-lozione-purificante-cute-grassa-impura","title":"Purify Lotion – Purifying Lotion for Oily and Impure Skin","description":"\u003ch2 data-end=\"782\" data-start=\"757\"\u003e What you need to know about the product\u003c\/h2\u003e\n\n\u003cp data-end=\"1152\" data-start=\"783\"\u003e Crest Purify Lotion is a \u003cstrong data-end=\"841\" data-start=\"809\"\u003epurifying leave-in lotion\u003c\/strong\u003e designed for those with scalps that become shiny quickly or are prone to blemishes and light dandruff. It acts as a specific post-shampoo treatment: it helps \u003cstrong data-end=\"1028\" data-start=\"989\"\u003erebalance sebum production\u003c\/strong\u003e , improve the feeling of \"dirty scalp\" and provide deep and long-lasting freshness.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp data-end=\"1564\" data-start=\"1154\"\u003eIt's ideal for use with a purifying\/anti-dandruff shampoo: when used in combination, it enhances the cleansing action and promotes cleaner, more comfortable skin. The catalog describes it as an \u003cstrong data-end=\"1376\" data-start=\"1345\"\u003eintensive purifying serum\u003c\/strong\u003e with antiseptic\/purifying action and \u003cstrong data-end=\"1438\" data-start=\"1430\"\u003ethyme\u003c\/strong\u003e extract and \u003cstrong data-end=\"1471\" data-start=\"1441\"\u003eorange essential oil\u003c\/strong\u003e to support its skin-purifying and strengthening action.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-end=\"1590\" data-start=\"1566\"\u003e Texture and feel\u003c\/h3\u003e\n\n\u003cp data-end=\"1762\" data-start=\"1591\"\u003e Light, non-greasy liquid lotion: leaves skin feeling instantly refreshed and doesn't leave a heavy residue if used correctly.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-end=\"1793\" data-start=\"1764\"\u003e How to use it in 10 seconds\u003c\/h3\u003e\n\n \u003cp data-end=\"1992\" data-start=\"1794\"\u003eAfter shampooing and on towel-dried hair, apply directly to the scalp, section by section, then massage with your fingertips for a few minutes. \u003cstrong data-end=\"1954\" data-start=\"1933\"\u003eDo not rinse.\u003c\/strong\u003e\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-end=\"2026\" data-start=\"1994\"\u003e How long does it last \/ when is it noticed?\u003c\/h3\u003e\n\n\u003cp data-end=\"2207\" data-start=\"2027\"\u003e The sensation of freshness and cleanliness is immediately noticeable. Treatment: \u003cstrong data-end=\"2139\" data-start=\"2103\"\u003e3 times a week for 2–3 months\u003c\/strong\u003e ; maintenance: \u003cstrong data-end=\"2182\" data-start=\"2159\"\u003e2 times a week\u003c\/strong\u003e (catalogue instructions).\u003c\/p\u003e\n\n\u003ch3 data-end=\"2231\" data-start=\"2209\"\u003e Who is it suitable for?\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-end=\"2283\" data-start=\"2234\"\u003e Oily or impure skin that becomes shiny quickly\u003c\/li\u003e\n\n\u003cli data-end=\"2283\" data-start=\"2234\"\u003e Light dandruff or non-pathological flaking\u003c\/li\u003e\n\n\u003cli data-end=\"2283\" data-start=\"2234\"\u003e Itching\/discomfort and feeling of “heavy” skin even after washing\u003c\/li\u003e\n\n\u003cli data-end=\"2283\" data-start=\"2234\"\u003e Barbers and salons that want to offer a professional scalp treatment \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3 data-end=\"2551\" data-start=\"2521\"\u003e What results are obtained?\u003c\/h3\u003e\n\n \u003cp data-end=\"2792\" data-start=\"2552\"\u003eLighter and more balanced skin, with a reduction in the sensation of excess sebum and greater comfort (less itching\/discomfort). Hair looks tidier because the skin appears cleaner for longer.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-end=\"2815\" data-start=\"2794\"\u003e Why choose it\u003c\/h3\u003e\n\n\u003cp data-end=\"3045\" data-start=\"2816\"\u003e Because it is a targeted and practical treatment: it works where it is needed (on the scalp), it is leave-in and can be easily integrated into the routine, especially when combined with a purifying\/anti-dandruff shampoo.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-end=\"3075\" data-start=\"3047\"\u003e \u003cstrong data-end=\"3075\" data-start=\"3047\"\u003eKey points (summary)\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-end=\"3171\" data-start=\"3078\"\u003e Leave-in purifying lotion for oily\/impure skin \u003c\/li\u003e\n\n\u003cli data-end=\"3171\" data-start=\"3078\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Helps rebalance sebum and improve skin comfort \u003c\/li\u003e\n\n\u003cli data-end=\"3171\" data-start=\"3078\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Refreshing and soothing action on itching\/mild discomfort \u003c\/li\u003e\n\n\u003cli data-end=\"3171\" data-start=\"3078\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Ideal in combination with purifying or anti-dandruff shampoo\u003c\/li\u003e\n\n\u003cli data-end=\"3171\" data-start=\"3078\"\u003e \n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003eUse in cycles + maintenance (3x\/week → 2x\/week) \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-end=\"3545\" data-start=\"3542\"\u003e\n\n\u003ch3 data-end=\"3574\" data-start=\"3547\"\u003e MAIN BENEFITS\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli data-end=\"3657\" data-start=\"3577\"\u003e Helps normalize excess sebum \u003c\/li\u003e\n\n\u003cli data-end=\"3657\" data-start=\"3577\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Improves oily\/impure skin and light dandruff \u003c\/li\u003e\n\n\u003cli data-end=\"3657\" data-start=\"3577\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Cooling effect and increased comfort (itching\/mild discomfort) \u003c\/li\u003e\n\n\u003cli data-end=\"3657\" data-start=\"3577\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Leave-in treatment: practical, without processing time \u003c\/li\u003e\n\n\u003cli data-end=\"3657\" data-start=\"3577\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Professional support in the barbershop\/salon and at home \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-end=\"4052\" data-start=\"4049\"\u003e\n\n\u003ch3 data-end=\"4072\" data-start=\"4054\"\u003e HOW TO USE\u003c\/h3\u003e\n\n\u003col\u003e\n\n\u003cli data-end=\"4199\" data-start=\"4076\"\u003e Wash your hair with a purifying or anti-dandruff shampoo and pat dry the excess water. \u003c\/li\u003e\n\n\u003cli data-end=\"4199\" data-start=\"4076\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Apply Purify Lotion directly to the skin, line by line, in the oiliest or most problematic areas. \u003c\/li\u003e\n\n\u003cli data-end=\"4199\" data-start=\"4076\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Massage for 2–3 minutes with your fingertips.\u003c\/li\u003e\n\n\u003cli data-end=\"4199\" data-start=\"4076\"\u003e \n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003cstrong data-end=\"4456\" data-start=\"4435\"\u003eDo not rinse.\u003c\/strong\u003e \n\n\u003c\/li\u003e\n\n\u003cli data-end=\"4199\" data-start=\"4076\"\u003e\n\n\u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e Frequency: 2–3 times a week (cycles) or as recommended by the barber; in the catalog: 3 times a week for 2–3 months, then 2 times a week for maintenance. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"BHN S.R.L.","offers":[{"title":"Default Title","offer_id":56001022394699,"sku":"CR204","price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7384\/5835\/files\/lozione-purify-100.png?v=1764355850"}],"url":"https:\/\/italiancrest.it\/en\/collections\/lozioni-capelli.oembed","provider":"Crest","version":"1.0","type":"link"}